White Rabbit
Twice-weekly science-backed healthy-living guides for US readers interested in nutrition, food, and wellness.
Subscribers
22K (22,000, as of 2026-08-30)
Source: Passionfroot kit
Open rate
35%
Source: Passionfroot kit
CTR
2.5%
Source: Passionfroot kit
Frequency
Twice a week
Audience
Healthy living is made simple with our science-backed guides and tips.. Top locations: United States 98%. Reader profile tags: health, food, nutrition. Products and services related to healthy living, healthy eating, physical and mental health are best suited to our audience. All ads are subject to editorial approval. Sponsorships must be scheduled at least 24 hours in advance.
Source: View source
Rate card
Classified Ad (4 issues) $299 (Classified ads are displayed in the middle of the newsletter. Each classified ad can contain one link and a maximum of 200 characters.); Sponsored Ad (4 Issues) $599 (A shoutout right at the top of the email that can include a small banner, 400 characters, and a CTA button. Limited to 1 per issue.)
Source: View rate card
Platform
Beehiiv
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