Letterlist

Tiny Improvements

Indie & Dev
About this newsletter

Small, compounding improvements for developers and creators. Lessons from building products and growing audiences.

Stats for sponsors

Subscribers

1.2K (1,200, as of 2026-08-30)

Source: Passionfroot kit

Open rate

44.2%

Source: Passionfroot kit

CTR

2.5%

Source: Passionfroot kit

Frequency

Weekly

Audience

Startup founders, indiehackers, and product builders; Passionfroot also lists fullstack engineers, PMs, UX designers, and DevRel. Top locations on the kit: United States 60%, Canada 15%, Australia 10%, United Kingdom 10%, India 5%.

Source: View source

Rate card

Newsletter Sponsor $300 per issue; 1 month (4x weeks) $1,000; job opening ad $75. Placement called out as “Brought to you by XYZ” before “The Big Idea.” Also YouTube shout-out $250 / dedicated video $2,500; LinkedIn sponsored post $500 / 2x $850.

Source: View rate card

Last known active

2026-07

Platform

Custom

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