Letterlist

The Diff

Product
About this newsletter

One stealable product idea or growth play each week, with evidence from winning companies and the operator testing it in public.

Stats for sponsors

Subscribers

27K (27,000, as of 2026-08-31)

Source: Passionfroot kit

Open rate

50%

Source: Passionfroot kit

Frequency

Once a week

Audience

One stealable product idea or growth play, once a week. With evidence from winning companies who shipped it, and proof from me trying it.. Top locations: United Kingdom 6%, India 15%, United States 30%. Reader profile tags: founders, product management, c-level executives, b2b marketers. 👋 Hey, I'm Jaryd. Thanks for your interest in working together and partnering with me and The Diff. Quick intro: I'm a Staff Product Manager with 10+ years of experience, ex-founder, and I used to write How They Grow on Substack, doing long-from company case studies. Now I focus on sharing actionable ideas an

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Rate card

Option A $5500 (4x featured newsletter ads, 1x dedicated send (deep dive), 2x LinkedIn Posts, 2x Substack Notes (+ various free inclusions--reach out for details)); Option B $9000 (8x featured newsletter ads, 2x dedicated sends (deep dives), 4x LinkedIn Posts, 4x Substack Notes (+ various free inclusions--reach out for details))

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