The Diff
One stealable product idea or growth play each week, with evidence from winning companies and the operator testing it in public.
Subscribers
27K (27,000, as of 2026-08-31)
Source: Passionfroot kit
Open rate
50%
Source: Passionfroot kit
Frequency
Once a week
Audience
One stealable product idea or growth play, once a week. With evidence from winning companies who shipped it, and proof from me trying it.. Top locations: United Kingdom 6%, India 15%, United States 30%. Reader profile tags: founders, product management, c-level executives, b2b marketers. 👋 Hey, I'm Jaryd. Thanks for your interest in working together and partnering with me and The Diff. Quick intro: I'm a Staff Product Manager with 10+ years of experience, ex-founder, and I used to write How They Grow on Substack, doing long-from company case studies. Now I focus on sharing actionable ideas an
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Rate card
Option A $5500 (4x featured newsletter ads, 1x dedicated send (deep dive), 2x LinkedIn Posts, 2x Substack Notes (+ various free inclusions--reach out for details)); Option B $9000 (8x featured newsletter ads, 2x dedicated sends (deep dives), 4x LinkedIn Posts, 4x Substack Notes (+ various free inclusions--reach out for details))
Source: View rate card
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