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HR & People
About this newsletter

The go-to newsletter for HR professionals. Jobs, trends, and insights for people people.

Stats for sponsors
Subscriber figures conflict

Subscribers

9.6K (9,600, as of 2026-08-30)

Source: Passionfroot kit

Conflicting figure

100,000+ HR professionals (100,000, community)

Source: homepage

Sources disagree. The primary number is the kit or live list figure; this is a community claim, not an average.

CTR

Clicks per campaign

140

Source: Passionfroot kit

Frequency

Twice weekly

Audience

HR Managers, Talent Acquisition Leads, HRBPs, People Ops Managers, HR Directors, L&D professionals, HR Generalists, payroll specialists, and CHROs across India, USA, UAE, Singapore, and Australia. Kit geo split: India 60%, United States 30%. Age bands on kit: 25–34 40%, 35–44 50%. Decision-makers for HR software, payroll, ATS, LMS, BGV.

Source: View source

Rate card

Sponsored Ad $300 (top of email, banner + description + CTA); Classified Ad $100 (text-only, bottom); Dedicated Ad $500 (entire issue). Instagram: sponsored carousel $275, story $175.

Source: View rate card

Last known active

2026-08

Platform

Beehiiv

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