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Subscribers
9.6K (9,600, as of 2026-08-30)
Source: Passionfroot kit
Conflicting figure
100,000+ HR professionals (100,000, community)
Source: homepage
Sources disagree. The primary number is the kit or live list figure; this is a community claim, not an average.
CTR
7%
Source: Passionfroot kit
Clicks per campaign
140
Source: Passionfroot kit
Frequency
Twice weekly
Audience
HR Managers, Talent Acquisition Leads, HRBPs, People Ops Managers, HR Directors, L&D professionals, HR Generalists, payroll specialists, and CHROs across India, USA, UAE, Singapore, and Australia. Kit geo split: India 60%, United States 30%. Age bands on kit: 25–34 40%, 35–44 50%. Decision-makers for HR software, payroll, ATS, LMS, BGV.
Source: View source
Rate card
Sponsored Ad $300 (top of email, banner + description + CTA); Classified Ad $100 (text-only, bottom); Dedicated Ad $500 (entire issue). Instagram: sponsored carousel $275, story $175.
Source: View rate card
Last known active
2026-08
Platform
Beehiiv
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